portret_hugo_02_smallOver the years I experienced myself in product design and engineering, mostly through ‘trial and error’, enhancing my knowledge of materials and production processes along the way.

I really enjoy designing industrial products, either in assignment or self-initiated.
I also design and manage custom projects, interiors, exhibitions, and light sculptures.

I try to design in a conscious way; there is so much out there already, and I question every step in every product or project. Goal is to develop products that will add to this world in a positive and sustainable way.

My design approach is to find solutions that are naked, minimalist and unique. Naked meaning they have nothing to hide or conseal: You can see how my designs are constructed, what material is chosen and why. Minimalist meaning I try to use as little detail as possible, staying away from decorative solutions where I can. Unique in a sense that no one else has created something similar before.

I was born in 1967 in Mwiniliunga, Zambia, studied Industrial Design at the Design Academy Eindhoven, graduated in 1992, specialising in interior architecture and product design, and live and work in Amsterdam, married, with 1 child.

Selected cooperations and projects:

For the design challenge ‘What Design Can Do For refugees’ I designed a low cost recyclable plastic stacking chair / 2016
WDCD / RefChair

For Stage Entertainment I designed a 10 x 30 meter light sculpture, for the Theater an der Elbe in Hamburg, engineering by Antti Kupila / 2014
Theater an der Elbe / Light Sculpture

For Jeroen Kooijmans’ project ‘the Folding House’ I engineered and managed the production of working prototypes for a Folding Market stall and a Tea Pavilion / 2009 – 2010, and I engineered his Tree Garden project / 2014
Jeroen Kooijmans / The market of Tomorrow
Jeroen Kooijmans / Tree Garden

I helped the artist Lucas Lenglet build his 15 m high corten steel watchtower, by co-engineering the construction and proposing design solutions / 2011
Lucas Lenglet / Watchtower

Mukwa: I worked with a group of disabled carpenters in Zambia (where I was born) on making a series of 100 chairs designed by Piet Hein Eek, for export to the Netherlands / 2005
Eigenbenen/ Mukwa Originals

Customr: together with Willem van der Sluis I designed and engineered various products and concepts / 2001- 2004 (f.i.) 3 x winner European Design Competition ‘Lights of the Future’ with the Greenlight Collection, a series of energy efficient luminaires, bought and marketed by Luceplan Italy.
Customr / Aircon
Customr / Biodomestic
Customr / Lily Eau
Customr / Flat
Customr / Tiffany
Customr / Your Private Cupboard
Customr / Your Private Container

I worked with photographer Viviane Sassen on her art projects Flamboya and Parasomnia, travelling throughout Africa / 2000 – 2012
Viviane Sassen / Flamboya
Viviane Sassen / Parasomnia

My company Optic• started out as a design brand. I designed, produced and presented various furniture collections. at (f.i.) the Salone del Mobile in Milan (together with the Dutch Individuals 1997, 1998), Designers Block London and Kortrijk Belgium / 1997 – 2001

OVAL was a cooperation with Job Smeets / 1995-1997. We designed and produced various design concepts and products, and worked on exhibition design.